Zonamerica Of: 311 - Cali, Valle del cauca
[EN] Studio F
[EN] Secretary of sports Cali
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Clients:
Secretaría Deporte Cali
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Category:
Digital transformation
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Services:
Software & Consultoría
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Web:
What is DEPORVIDA?
DEPORVIDA is a sports initiation and development program for children and youth in Santiago de Cali. The program focuses on creating strategies to maximize free time while fostering social skills to promote peaceful coexistence and prevent violence through sports. It offers three levels of sports training: initiation, development, and technical specialization.
Currently, DEPORVIDA features 31 sports disciplines, impacting 32,000 children and youth across 557 sports venues throughout the city.
DEPORVIDA operates across 22 districts and 15 rural areas of Santiago de Cali. It is entirely free and serves a target population of 6 to 17 years old. Sports activities take place in parks, recreational units, multiplex courts, and more, recovering spaces and areas once considered high-risk. These venues are currently managed by local community leaders (J.A.C.), the Sports Secretariat, the Corporation for Popular Recreation, and the community itself.
Project challenge
The methodology that made this a reality for us
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Requirements gathering
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Business model analysis
- Potential market analysis
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Prototype design (testing phase)
- Market validation with customers
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Continuous improvement and adjustments
- Product design (UX/UI mockups) MVP
- Ongoing support and consultancy
- MVP development
- Implementation and testing
We create winner products with creative and scalable designs.